AI & Technology
How to Get Your Brand Recommended by AI
AI recommends brands it recognizes, and recognition is built off your site, not on it. How to get named by ChatGPT and AI search, and measure it.
Essays & Field Notes
Field notes from four reinventions — a $200M exit, two unicorns, and building AI-native. Published as I learn.
Entrepreneurship
Pricing Under Cheap Inference
Inference costs fell 90 percent, but pricing AI products on cost is a trap. Here is how to decouple price from tokens and keep the deflation as your margin.
Entrepreneurship
The Reps Problem: Why AI Delegation Erodes Judgment
AI delegation makes you faster now and worse over time. Here is the mechanism that turns your skipped reps into missing judgment, and how to keep yours.
AI & Technology
Multi-Model Routing: Send Each Task to the Right Model
Multi-model routing sends each request to the cheapest capable model. The framework, the four patterns, and how to cut AI costs 60 to 85 percent.
Entrepreneurship
Agent Security Is the Next Software Category
Agent security is becoming the next great software category. AI agents broke the actor model security was built on. Here is the market map for founders.
Entrepreneurship
The Velocity Illusion: When AI Feels Faster
You feel faster with AI. Studies measured slower. The velocity illusion is the gap between felt speed and shipped output, and how to instrument it away.
AI & Technology
The Atoms Premium: Why Software’s Moat Moved
Robotics raised $18.8B in 2026, past every prior year. The signal: AI moved the durable moat from software to atoms. A founder's map of where to build.
Entrepreneurship
Building Where Public AI Labs Won’t Go
When your AI supplier goes public, its incentives change. A founder's map of the structural no-go zones where a trillion-dollar lab cannot follow you.
Entrepreneurship
Fallback Competence: What to Do When AI Fails
Fallback competence is your ability to work when AI is down, wrong, or compromised. A founder's framework for keeping the skills you cannot afford to lose.
Entrepreneurship
AI Agent Distribution: The New Front Door
AI agent distribution is the new front door: when an agent picks for the buyer, the win is being what it reaches for, not what a human clicks or searches.